How we started
Support and Growth for over 23 years
BBFL a non-profit tax-exempt lay apostolate formed by parishioners of St. Martin of Tours parish in the Louisville, KY Archdiocese. The sole mission is to blanket cities and towns with Catholic Pro-Life Billboards raising public awareness of the sanctity of all Human Life.
This effort is dedicated to and under the protection of Our Lady of Guadalupe, Patroness of the Unborn and of the Americas.
Billboards for Life began operations in early 1995 as a non-profit tax-exempt lay apostolate formed by parishioners of St. Martin of Tours parish in the Louisville, KY Archdiocese. St. Martin’s is the Louisville area home of Perpetual Eucharistic Adoration and the Tridentine Mass.
A parishioner approached Fr. Dennis Cousens in 1995, requesting a letter of introduction to other pastors in the Archdiocese, asking their support for a fund-raising campaign to post Pro-Life billboards around town. The letter was mailed out to local parishes. From this mailing, an organization began that, as of 2017, has been growing for 23 years, whose sole purpose is to blanket cities and towns with Catholic Pro-Life Billboards raising public awareness of the sanctity of all Human Life.
First Billboard 1994 
Archbishop Kurtz praying at the Louisville abortion mill. 
At the Abortion Mill Louisville 
Fr. Cousens (center) and Deacons
The billboards are located in Southern Indiana, Louisville, and Central Kentucky. As of 2017, the organization has posted approximately 490 (14’x48’) rental expressway size billboards on the freeways in the Louisville metro area and 2,350 (10’x 22’) posters on the main streets. Average duration is 90 to 120 days each. In addition, eighty permanent ones have been constructed on Church and private land stretching from Bardstown, KY to Southern Indiana.
We are happy to announce that several other similar projects, formed by Catholics, have formed off of this one stretching from St. Louis to 42 cities in Florida with stops in between!
The billboard designs range from reflecting the mysteries of the rosary in a pro-life format to secular creatives. All of the billboards include the phone number of a local Pregnancy Help Center for those who need help NOW! The Kentucky area billboard companies report over four billion viewings off these billboards over the 22 year span of this project!!
Parish collection Nicholasville, Kentucky 
Fr. Cousens Blessing an Early Billboard